Poppies a hit with young generation

BRITAIN is embracing Remembrance Day in a way not seen for decades.

What was becoming an event confined to the older generation with memories of the Second World War is now engaging the whole country, particularly the younger generation who are the same age as the men and women on active service in places like Afghanistan.

Last week in London there were queues of young people buying poppies to help raise £1million in 24 hours for the Royal British Legion’s Poppy Appeal. The money will go towards caring for service personnel and their families, which costs £1.7million a week.

More than 2,000 volunteers were at London Underground and railway stations selling poppies. A commuter at Tower Hill station said: “There was a queue of young people waiting to buy poppies from a young seller. I’m used to seeing elderly people rattling tins.”

The appeal is fronted by soldier Clive Smith, 26, of Hednesford, Staffordshire, who lost his legs in a blast in Afghanistan in 2010. He said: “It’s a great honour to be involved.”

The charity wants to raise £42million nationally. Organisers hope a Poppy Appeal single, Landlocked, will boost funds and top the charts by Remembrance Day, next Sunday. A spokeswoman said: “We have a new generation of volunteers joining our older collectors.”

Copyright of The OppO Group